Appraisal Form Assignment Example | Topics and Well Written Essays - 1250 words

Appraisal Form - Assignment Example Softcom Incorporation is a software development company located in New York. The company has 80 employees in it which include software engineers, business developers, marketing personnel, HR personnel and management people. The company conducts a yearly appraisal of its employees in order to reward them and provide feedback on their performance. This appraisal process is designed for the Human Resource department appraisals. The HR Manager is responsible to conduct the appraisal of the assistant manager HR. The organizational value of the company is to ensure employee performance in order to deliver high-quality products and services to the consumers. The mission and objective of the company is to focus on employee motivation and develop a healthy organizational culture where each employee is rewarded  according to the  performance,  growth, and development of employees. It would ensure  that  the  company can meet and exceed its short term and long term targets. The assistant manager HR will be given  three  days to raise the appraisal form one month before the appraisal final interview date. In this way he will provide details  of  short term and long term goals, achievements made with respect to time, targets achieved, targets left unmet, brief description of projects, routine job performance, trainings attended and any exceptional performance delivered in the year time and finally, the HR manager will include his remarks as feedback. The ERG theory by Alderfer asserts that for motivation of employees three kinds of human needs should be addressed including growth needs, existence needs and relatedness needs. The HR manager should consider these needs while planning the requirement of trainings for growth, allocation of tasks based on capability and assign duties in a way that a healthy organizational culture is developed to fulfill the relatedness

Responsibility and brand advertising in the alcoholic beverage market Essay

Responsibility and brand advertising in the alcoholic beverage market (Context of Business) - Essay Example There is considerable criticism on brand advertising in alcoholic beverage, and there are calls for more regulation in industry-sponsored responsibility messages. They are constantly criticized as mere public relations activities that are morally suspect. What are recommended are those moderation campaigns initiated by public health educators and organizations. Media advocacy efforts are also offered as a logical step. So, what should be given importance are industry-sponsored responsible drinking campaigns and media advocacy. These two will play a major role on alcoholic drinking advocacy in the future. Kotler (2003, qtd. in Ringold) refers to social marketing that characterizes public health education, whose key objective is to reduce the psychological, social, and practical obstacles hindering beneficial consumer behavior. Wallack (1990, p. 153, qtd. in Ringold) says that social marketing â€Å"provides people with accurate information so that they can take steps to improve their health†. Efforts in social marketing to effect positive health behavior provide valuable information for a desired behavior. Ringold cites the National Institute on Alcohol Abuse and Alcoholism (NIAAA) in its promotion of â€Å"responsible drinking†, which was supported by government agencies, organizations and industry groups. The context strategy was, â€Å"If you drink, drink responsibly, and here’s how†¦Ã¢â‚¬  Media advocacy seeks to change the ways in which problems are understood as public health issues (DeJong and Atkin 1995; Wallack 1990, qtd. in Ringold). Health behavior problems are the sole responsibility of individuals but producers, wholesalers, and retailers of alcoholic beverages also have the role to play in informing members of society about responsible drinking. Ringold cites Wallack as saying that â€Å"a strategy might be developed to stimulate media coverage of the ethical and legal culpability of alcohol companies that promote deadly