Romeo And Twelfth Night By William Shakespeare Essay

Shakespeare’s Masculine Women in Macbeth and Twelfth Night William Shakespeare frequently created women who deviated from the social standards of his time, which was, throughout the sixteenth and seventeenth centuries. All throughout this era, women were understood to be silent and obedient and were believed to be unfit of doing more than taking care of the house and raising children. However, Shakespeare often rejected these aspects and invented feminine characters that challenged the norms of this point in time. Two of the most individualistic women in Shakespeare’s plays are Lady Macbeth from Macbeth, and Olivia from Twelfth Night. Shakespeare confers upon both characters perceptibly masculine traits. Both Lady Macbeth and Olivia present nuanced description of the hostility in gender roles in the face of cultural and societal norms during the Renaissance era, due to their prominent masculine traits. In the patriarchal society that she is entirely immersed in, Lady Macbeth realizes that in order to be dominant and victorious, it is essential that she erase any part of her self that implies her inadequate femininity. However, as Lady Macbeth dismisses her natural character, the perverted yearning of her self-virilization unavoidably indicates her downfall. The alarming annulment of Lady Macbeth’s female self gives additional understanding into her struggle of identity. With avid fervor, she calls upon the spirits to do away with her femininity and anything of her that mayShow MoreRelatedWilliam Shakespeare s Life Experiences997 Words   |  4 Pages Kemal 1 Ayesha Kemal Mrs. Holcombe Period: 7 10/05/14 Shakespeare’s Life Experiences William Shakespeare was born on April 26, 1564 to John and Mary Shakespeare. As a child Shakespeare grew up in the town of Stratford-upon-Avon in the United Kingdom. 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Or do you see them being challenged and somehow undermined (implicitly or explicitly) in the plots and language of the play s)?† wants to know if Shakespeare wanted to break the pattern of women being passive objects to men in the literature. In the story Twelfth Night by William Shakespeare all of the roles are played by men. In the fifteenth centuryRead MoreWilli am Shakespeare: Greatest Playwright of All1554 Words   |  7 PagesWilliam Shakespeare: Greatest Playwright of All William Shakespeare (1564-1616) was a British poet and playwright, he was well known as the greatest writer of all time, he was often called the Bard of Avon.Although many facts of his life remain unknown, his poems and plays are unique and have timeless theme that touch everyone’s heart, and are still widely studied and performed in today’s society. 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Skill And Qualifications Requirement Samples †MyAssignmenthelp.com

Question: Discuss about the Skill And Qualifications Requirement. Answer: Position description: Resolving the various issues of the customers by answering their queries. Maintaining and opening the accounts of the customers to record the relevant information about the products and the services experienced by the customers. Recording the complaints of the customers and providing the relevant solutions regarding the products and the services that the customers have bought from the company (Amick, Lee, Hogg-Johnson, Katz, Brouwer, Franche Bltmann, 2017). Providing information of the products and services to the customers. Maintaining financial and payments accounts of the customers and following upon the orders. Skill and qualifications requirement: Market knowledge, products and services knowledge, problem solving skills, time management skills, technical knowledge, basic computer knowledge and skills, customers handling skills, etc. Goals for customer support executive: Personal goals: Improving and polishing the communication skills Achieving the monthly targets an improving the quality of the work Team goals: Achieving the team targets Improving the information flow and communication between the team Work plan: Activity Description Goals KPIs Timeframe Person responsible Information interaction between the team members. Clarification of the roles. Proper definition of the goals of the team Development of effective communication portal Problem solving sessions These are the activities that are required to be conducted in order to make the team work efficient enough so that the gaols of the team can be achieved. It is required to develop the efficient communication between the members of the team so that there will be better information flow Enhancing efficiency of communication and information flow in the team Proper reach of information on time Reduction of problem and conflicts amongst the team. 3months HR manager Customer support manager Technical training to the employees Defining the targets clearly Motivation Following the guidelines of the process More focus on work These are the activities that includes training, development and motivation amongst the employees so that they can achieve their individuals targets Achieving the monthly targets along with improvement in quality of the work Number of employees achieving the targets in the given time 2 months HR team, Team leadr Journal: As far as the organizational policies and plans are concerned, it has been analysed that there are various policies in the organisational that informs about the team and the personal goals setting of the company. Some of the policies of the company are: Provision of training: There are different types of trainings given to the employees of the company as per the requirements of the employees there (Korschun, Bhattacharya Swain, 2014). Communication: there is an online communication portal in the company that has been installed in order to support the communication between the employees. Rewards and recognition: It is the motivational policy that the company used to motivate the employees as per their performance. As per the policies and the programs of the company, it has been analysed that there are several goals that has been established for the employees at individual as well as team level. It is required to develop the goals so that the employees can get the idea of their targets and the performance of the employees can easily be evaluated. Goals for the team are also required to be set so that team can work as per the requirements of the organizational goals. KPIs are the key performance indicators that help in evaluation of the performance. Gaols related performance can be evaluated with the help of KPI because these KPIs are the measure that is related to the gaol achievement (Sung Choi, 2014). Contingency is the factor that needs to be considered at the time of making the plans or at the time of managing the performance of the employees. For instance, if any of the employees count not have performed and achieved the target because of some of the health issues, then there are different policies for evaluating the performance by considering the average of the performance (Grohmann Kauffeld, 2013). As far as my strengths are considered, I am very much interactive in nature and thus I can use this strength in achieving my personal gaol of improving the quality of work I do. This is because my work is to interact with people (Van Dooren, Bouckaert Halligan, 2015). In terms of weakness, I am little low with managing the time. This is the weakness that needs to be minimised by learning the timemanagement skills or by prioritizing the activities that are to be done. As far as the process of prioritizing activities is considered, it has been analysed hat I have used my strength and weakness as the support. I tried to look for my weaknesses first and then put the relevant activity on first that can help me in minimizing my weakness. I will try to prioritize the activities that are most important and that can help me in achieving my immediate gaols. Also, I need to keep in mind that along with the personal gaols, I have to along the activities in a way that results in achievement of the team goals as well. As per the goals that have been set work plans are being made. The first step that has been used to develop the workplace was to decide the gaols and the associated activities that need to be conducted. After considering the activities, they have been prioritized as per their relevancy and importance (Claessens, Van Eerde, Rutte Roe, 2007). The total of 5 months is required to provide al the relevant trainings to the employees. But, these trainings ac be provided hand in hand to save time. For personal goals, the individuals or the employees themselves have to make efforts in improving their skills. The management can only help them to do the same (Ford, 2014). According to the plan that i have made, it has been identified that I can be the role model for others as my work plan includes all the necessary requirements for achieving the individual as well as team goals. This pan is as per the gaols of the organizations and helps the organization to motivate the employees at the same time (DeNisi Smith, 2014). In terms of team work, the activities that I have included are related to the improvement of information flow and this is the major requirements for improving team work in any of the organization, especially in the sector of customer support. The work plans that have been made by me can be easily followed at my workplace. The only that is required is to make the standards and the policies and circulate them amongst all the employees so that they can get their ideas. It is also required to ask the employees about their requirements as their opinions in setting up their own goals are also very important and an effective way to develop the gaols for individuals as well as for the team (Budworth, Latham Manroop, 2015). Work life balance can be maintained by the plan made because it involves motivation as one of the factor that motivates and inspire the employees to work effectively (Macan, Shahani, Dipboye Phillips, 1990). It has been identified that people needs some kind of motivation to perform and if they are given with some rewards as an extra benefits then it makes them feel happy and they perform by their own will Professional development plan: Timeframe Description of opportunity or training Skills/competency to develop 1 month Time management skill training: It is the training that is required by me on an urgent basis. This is because it is the most important skills to manage the activities and prioritize the, as per the relevancy and requirements (Ananiadou Claro, 2009). This training will help to conduct the activities that are more important at first and aligning the other activities after that. Time management skills 1 week Computer handling skills: this is the technical skills that I need to develop. This is because I have to learn about the different software and the portals that the company deals with in daily functions to communicate. It is required so that I can communicate with the people at the work. I have analysed by the meeting with the supervisor that I am lacking in technical communication knowledge and I am not active on the communication portal of the company due to lack of its knowledge Development of technical skills. Meeting notes: It cannot be exactly a discussion but it was just an informal meeting between my colleague and me so that i can analyse and assess my professional skills at work. It has been analysed that I have asked many questions to him, he suggested me to be very active at the workplace as he has observed that I am very much into interacting with others and I trust people easily. This may harm me in future and in corporate companies, it should be not be the scene, I have to keep my things with me. He also argued about the time management issues that he observed with me. I was doing overtime and still not getting any incentives. On this, he suggested that I have to do overtime because I cannot be able to complete my tasks on time. I have to stretch my shift so that I can work. According to him, I have to learn managing the time so that I can finish my work in my shift. The discussion was very formal between me and my supervisor (Rosen, Kacmar, Harris, Gavin Hochwarter, 2017). I have made a questionnaire that has been filled by my supervisor. After filling that questionnaire, he has suggested me some of the recommendations regarding my knowledge of technical software of the company. He suggested me to take training do that I get familiar with the communication portals that has been used by the company to communicate formally with the employees. Conclusion: This meeting concludes that I have to get trained with the technical skills required to deal with the communication portal. Journal: The process that has been used to assess the professional skills and competency is as follows: the first step that should be taken in order to conduct the self-assessment of the professional skills is to analyse your own skills or the strength of weaknesses from the as experiences (O'Neil, 2014). Consulting with the friends and the colleagues is one of the options that have been used by me to assess my own professional skills. Professional skills are not only the technical skills but they also include the intellectual skills required to behave professionally (Boud, 2013). Filling some of the questionnaire that consists of situational questions helps in analysing own skills and the skills that need to be developed. As far as the meeting is considered, it has been analysed that it is the easiest and the effective way to assess the professional skills of the individuals. Colleagues are the one who can provide better feedbacks about the intellectual skills of the person and supervisors are the one who can tell about the technical skills of the person. Thus, conducting meeting with both of these will be effective and will help in assessment of the professional skills effectively. I have used different types of questionnaire from both the members to take feedback from them. When the meeting was between me and my colleague, I used little bit of informal process to conduct the whole meeting. This is because this process can help me to get the feedback very easily (Kyoung Ro, Lattuca Alcott, 2017). I have asked some of the personal questions to my colleague so that he can easily provide me the information about the communication and the social skills I have. In the meeting I have also asked him to pro vide me some of the recommendation to improve. On the other hand, the meeting with my supervisor was very formal. I have asked him to fill the questionnaire that I have printed and asked him to rate me in some of the areas along with the reasons. A standard procedure has been followed by me in the meeting with the supervisor. I have become great listener at that time as I need to hear what they want to say about me and not what I want to hear. I have developed by professional plan by analysing the feedback that has been given by my colleague and my supervisor (Naumann, Yang, Thai, Ford Polly, 2016). It has been identified that my friend suggested me to develop thetime management skills while my supervisor asked me to polish my technical skills about the software and the portal used in the company. I have followed a process to identify the development opportunities. First of all I have conducted meetings and conclude the results from those meetings. After that, I have aligned the meeting results with the skills that need to be developed by me (Rekman, Gofton, Dudek, Gofton Hamstra, 2016). Analysis of those skills results in identification of the type of opportunity and the training that I should take for developing the skills and improving my knowledge in the areas where I am lacking. The learning styles that I have used is learning session for understanding the process of the communication portal and observation learning for developing the time management skills. I have also asked for the help from my senior so that I can manage my time easily and efficiently. The two skills that I have planned to acquire are technical skills and the time management skills. These are the skills that can provide me competitive edge (Franklin Melville, 2015). This is because I have observed to be a good and hard worker in the company (Brown?Rice Furr, 2013). I am lacking in managing the activities and the task that I do and developing the time management skills will improvement efficiency to perform. I am an interactive person in my personal life but lacking knowledge of formal communication between the employees through the portal. This requires me to develop some of the technical knowledge and skills about the communication portal (Schirmer, et al. 2005). This enhances the information flow and thus I can again improve my work efficiency. The networking that has been used by me to develop my knowledge is: Attending sessions for understanding the portal Meeting with the senior to develop time management skills. Asking other colleagues that how they are doing their work The plan that I have made includes the training part. I have mentioned that our company has the policy to provide training to the employees as per the requirements. This policy of the company has helped me to take the session and learn. References: Amick, B. C., Lee, H., Hogg-Johnson, S., Katz, J. N., Brouwer, S., Franche, R. L., Bltmann, U. (2017). How do organizational policies and practices affect return to work and work role functioning following a musculoskeletal injury?.Journal of occupational rehabilitation,27(3), 393-404. Ananiadou, K., Claro, M. (2009). 21st century skills and competences for new millennium learners in OECD countries. Boud, D. (2013).Enhancing learning through self-assessment. Routledge. Brown?Rice, K. A., Furr, S. (2013). Preservice counselors' knowledge of classmates' problems of professional competency.Journal of Counseling Development,91(2), 224-233. Budworth, M. H., Latham, G. P., Manroop, L. (2015). Looking forward to performance improvement: A field test of the feedforward interview for performance management.Human Resource Management,54(1), 45-54. Claessens, B. J., Van Eerde, W., Rutte, C. G., Roe, R. A. (2007). A review of the time management literature.Personnel review,36(2), 255-276. DeNisi, A., Smith, C. E. (2014). Performance appraisal, performance management, and firm-level performance: a review, a proposed model, and new directions for future research.Academy of Management Annals,8(1), 127-179. Ford, J. K. (2014).Improving training effectiveness in work organizations. Psychology Press. Franklin, N., Melville, P. (2015). Competency assessment tools: An exploration of the pedagogical issues facing competency assessment for nurses in the clinical environment.Collegian,22(1), 25-31. Grohmann, A., Kauffeld, S. (2013). Evaluating training programs: Development and correlates of the questionnaire for professional training evaluation.International Journal of Training and Development,17(2), 135-155. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Kyoung Ro, H., Lattuca, L. R., Alcott, B. (2017). Who Goes to Graduate School? Engineers Math Proficiency, College Experience, and Self?Assessment of Skills.Journal of Engineering Education,106(1), 98-122. Macan, T. H., Shahani, C., Dipboye, R. L., Phillips, A. P. (1990). College students' time management: Correlations with academic performance and stress.Journal of educational psychology,82(4), 760. Naumann, F., Yang, J. L., Thai, T., Ford, C., Polly, P. (2016). Virtual patient consultations and the use of an ePortfolio assessment to support student learning of integrated professional skills.Focus on Health Professional Education: A Multi-disciplinary Journal,17(3), 69. O'Neil, H. F. (Ed.). (2014).Learning strategies. Academic Press. Rekman, J., Gofton, W., Dudek, N., Gofton, T., Hamstra, S. J. (2016). Entrustability scales: outlining their usefulness for competency-based clinical assessment.Academic Medicine,91(2), 186-190. Rosen, C. C., Kacmar, K. M., Harris, K. J., Gavin, M. B., Hochwarter, W. A. (2017). Workplace Politics and Performance Appraisal: A Two-Study, Multilevel Field Investigation.Journal of Leadership Organizational Studies,24(1), 20-38. Schirmer, J. M., Mauksch, L., Lang, F., Marvel, M. K., Zoppi, K., Epstein, R. M., ... Pryzbylski, M. (2005). Assessing communication competence: a review of current tools.Fam Med,37(3), 184-192. Sung, S. Y., Choi, J. N. (2014). Do organizations spend wisely on employees? Effects of training and development investments on learning and innovation in organizations.Journal of organizational behavior,35(3), 393-412. Van Dooren, W., Bouckaert, G., Halligan, J. (2015).Performance management in the public sector. Routledge.

Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark Essay Example

Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark Paper A good business needs to be able to communicate with all different departments of their organisation to be successful. This is because communication is vital when making business decisions, especially if you have more than one outlet as you would need to be able to clearly understand where the business is doing well and what needs to improved. Bernard Mathews is one business which does communicate effectively, and benefited from doing this to become the UKs largest turkey producer. To communicate effectively with external stakeholders they aimed to to improve perceptions of the company and brand and to increase public awareness of turkey as a tasty, versatile and healthy meat. Bernard Mathews must be clear and presence in the way the send and receive messages to all stakeholders of the business. To do this, they need to make sure that they understand who their target audience is for each piece of information that needs to be communicated, so that they can tailor it to be as effective as it could be. To do this, they first decided to concentrate on their core strengths and expertise, which is British Turkey farming and providing great tasting Turkey. They also sold all other parts of the business which did not concentrate on this core part of the business. This was done to give out a clear message about their business. This is a great way to communicate with retailers and customers, as they will know exactly where to go if they want Turkeys. They also wanted to change the perception of turkey as being mainly processed food, and to change buying patterns of customers to make Turkey their main source of protein. We will write a custom essay sample on Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Evaluation of types of business communications with examples from Bernard Matthews, Vodaphone and Primark specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To do this, they needed to promote Turkey as being a tasty and healthy option. They advertise in the press along with advertising on TV to get their message about their business across. In previous Bernard Mathews would advertise around Christmas time mainly as this is when most people buy Turkeys. However last year in 2011, they put their focus more on the healthy benefits from turkeys, and focused about the fact that their Turkeys are 100% British. Deciding to do this is very beneficial for the business as it is very clear what they are about, and knowing this means that people are more likely to go to Bernard Mathews to business with them. This is a great way of communicating with existing customer and also potential customers. People who do not understand that turkey is a great healthy alternative to other meats such as chicken would benefit from this clear message sent by Bernard Mathews, and is likely to result in Bernard Mathews receiving more revenue and more profits. In recent years Bernard Mathews has received some bad press which resulted in quite a substantial drop in their sales. This could have been down to bad communication between the media and this business, as certain information might have been misinterpreted by them, which is why they are now making their core aims and strategies a lot more focused, so that people understand exactly what they are about. They now hold regular meetings with journalists to make sure that their aim is clear and tell them about how much they are aware about animal rights and their belief in having only the best healthy turkeys on sale. They also created an advertising campaign called Change your meat. Not your menu in which they tried to communicate with customers through the use of celebrity chef Marco-Pierre White and Olympian Rebecca Romero. The aim of this advertising campaign was to communicate with people who are familiar with these celebrities and try to change their views into positive beliefs about Turkey. Bernard Mathews also need to communicate with their internal stakeholders which they are also very successful with. These internal stakeholders include managers, employees and shareholders. After the business received the bad press, it is very likely that it affected employees massively. This is because reputation is one of the main factors which decide the success of a business, and if the businesses reputation goes down, like it did due to the bad press, then the company could be at risk of making losses and eventually going bankrupt. This would decrease motivation a lot within the business as it would have done in Bernard Mathews. To combat this, Bernard Mathews explains to all if their employees that there is no cause for concern through explaining the strategies that they would be putting in place to turnaround their reputation. One of the main ways in which they do this is through their weekly newsletter for their employees which explains all achievements and developments that are being made within the business, which a very effective way of communicating with their employees as it allows for employees to read to read the information at their own pace and understand it better. However there could be problems if the language used is not easy to understand which would result in employees being confused about how well they company is doing. But they do have the opportunity to ask managers about how well the business is doing or what the leaflet is trying to say, so it is still an effective way of communication with their staff. They also hold regular meetings with their shareholders and owners so that everybody knows exactly how well they are doing in terms of revenue and profits. This is also an effective way of communicating as it is likely that actual reports are shown to owners as well as them being given verbal dialogue at the same time. Thy can also ask any questions they may have there and then which makes it very effective as there is no reason for any of them to not understand anything. All these strategies and techniques are great way for this business to communicate with both internal and external stakeholders. The way in which they communicate with these stakeholders is very clear and precise making sure that all people understand everything about the business accurately. There are no risk about any misinterpretations due to the clarity and effectiveness of the ways in which they communicate with these stakeholders. Another Company which has excelled in the way they communicate with their stakeholders is Vodafone. Vodafone is a huge multinational company who specialise in telecommunications. Vodafone currently has over 15million customers across 27 countries which means that there are a lot of stakeholders in the company who need effective ways of communicating with the business. The two main ways of communication are verbal and non-verbal. For communication to be successful it must be sent to people who receive that communication and understand it. Communication will not be successful if the recipient is unable to understand due to the information not being clear. Vodafone takes certain steps to make sure that their communication is clear so that they are successful in getting their message across. To help achieve this, they have come up with a set of 10 business principles. One of these principles directly relates to communication, which says: We will communicate openly and transparently with all of our stakeholders within the bounds of commercial confidentiality. The fact that one of their ten business principles is all about communication tells us how much Vodafone consider communication an important aspect of business. As Vodafone has over 15million customers, they need to make sure that they can communicate effectively with them and try to solve any iss ues that their customers may have, as not doing so could result in them losing their customers. Vodafone currently has over 200 stores in the UK alone in which there are trained customers service employees available for customers to go in store and deal with any issues or ask any questions about the company, services or products that they are selling. They also have a large number of employees in call centers available for customers to call in ad communicate with staff, which has all the benefits that the inn store customer services provide. As this is a verbal way of customers communicating with Vodafone, it is likely to be very effective. This is because customers will be able to find out exactly what they want from Vodafone employees, and anything that they dont understand can be explained. It is a lot more likely that they will get what they need if they are commutating face to face as it is very likely that all queries they may have will be effectively dealt with. If could only get information such as this through writing, such as asking questions through e-mail then it would be a lot more likely that they will not understand the information as sometimes complex language can be hard to read and process. Vodafone are also constantly advertising through various types of media such as TV, newspapers, radio and on the internet which are all non-verbal types of communication. All the ways in which they advertise their promotions are checked to make sure that they are clear and understandable to make sure that their efforts are effective in communicating with their stakeholder, which shows that they do follow their business principles. The fact that they advertise through various forms of media shows that they try to reach a wide audience when trying to communicate with their external stakeholders. If Vodafone only advertised through the internet, the those people who are not confident with computer use or those people who do not use the internet frequently wouldnt be reached with their advertisements, which would be a fail I communication. It is likely that their huge customer base of over 15million people in the UK will frequently use at least one of the types of media that Vodafone advertise In, which makes their communication successful. They also have other stakeholders who must be effectively and successfully communicated with to ensure the success of Vodafone. The best form of communication is a two way process, in that people can voice their opinions, which will be replied to by the other parties, and so on. Vodafone maintains a constant form of communication with all their main stakeholders so that they can other communicate quickly and effectively. This could be through emails, through phone or in meetings. This is god for Vodafone as it means that they have the opportunity to communicate with their stakeholders whenever they need to, and whenever stakeholders have problem, they also have the chance to communicate with Vodafone which is likely to make the business more successful. Vodafone also effectively communicate with their internal stakeholders, the main one being their employees. The main way in which they communicate with their employees is through their hierarchy. Junior staff report to line managers, who report to managers, who report to directors, who may report to the owners. However this depends on the type and content of the information. The more important the information, the higher up the hierarchy it is likely to go. It also works the other way round, in which owners would send down information through their directors, and so on. This type of communication can be effective as it allows all employees to communicate with their higher authorities, and allows owners to communicate with all their employees easily. However sometime this information could get distorted down the line, and the best way to communicate with employees at the bottom of the hierarchy would probably be through direct communication, which would eliminate the possibly of infomration beocme unclear and also allows for those employees to ask further questions to uderstadn the infomration more clear, and as mentioned above, for communication to be succsessful, the recipient must understad it. All these types of communication allow the Vodafone group to successfully communicate with their stakeholders and comply with one of their main business principles. One business which has been badly portrayed in the media in recent years in Primark, the likely cause of which is bad communication. Primark is a clothes retail group which has over 230 stores across the UK, Spain, Portugal, Belgium and Germany. The BBCs Panorama recently exposed Primarks involvement in child labour. They exposed the fact that Primark clothes were being made for very cheap labour in less economically developed countries, They proves this though video recordings of children and women being paid a very small amount for a long hard days work. This obviously had a very negative effect on their reputation and profit figures. The bad communication came after this exposure. Primark claimed that they did not know about any child or slave labour occurring in the manufacturing of their goods which is very unlikely. They basically lied to the public and to their customers, trying to put the blame on external manufactures. This was a very big issue for many people, especially for Primark customers. Not only were they being sold products made by children, but Primark was very unclear I their statements in response to the claims made by Panorama, and were also denying those claims. This was a very bad way of communication from Primark. If they had nothing to hide, they would have done a full investigation and proves to their customers and to the world that they are not involved in such operations. Instead, they basically brushed it under the carpet. This resulted in many people boycotting Primark as their morals went against the way in which Primark operate in, which obviously had a negative effect on their revenue and profit figures. Primark did claim that they will investigate the situation and penalize any manufacturer taking part I such activities, but there was no evidence shown to customers that this actually happened, as they were being very dismissive about the situation. This way of communicating with customers, the public and the media is not very effective at all, and can be more damaging than saying anything at all. If people are unclear as to what Primarks response was to the allegations, then they are not communicating with their customers effectively. Instead, they are making things worse for themselves, as not producing effective information about the whole matter is likely to raise suspicions, which it did. Instead of communicating the way they did, they should have carried out a full investigation as to what was going on in their manufacturing sector, and clearly reported their findings, along with their solutions to the public and to their customers, to try and gain customers back. Another way in which this business fails in communication is through their website. Most clothes outlets now have an online store, or at least show through images what they are selling in stores. Primark fails to do both of these, so it is unclear what types of clothes Primark actually sells, especially to those who have ever been into one of their stores. The more effective approach would be to sell clothes online, or at least shows images of their rages so people can clearly understand what Primark sells.

World War II in the Pacific - New Guinea, Burma, China

World War II in the Pacific - New Guinea, Burma, China Previous: Japanese Advances Early Allied Victories World War II 101 Next: Island Hopping to Victory The Japanese Land in New Guinea In early 1942, following their occupation of Rabaul on New Britain, Japanese troops began landing on the north coast of New Guinea. Their objective was to secure the island and its capital, Port Moresby, in order to consolidate their position in the South Pacific and provide a springboard for attacking the Allies in Australia. That May, the Japanese prepared an invasion fleet with the goal of attacking Port Moresby directly. This was turned back by Allied naval forces at the Battle of the Coral Sea on May 4-8. With the naval approaches to Port Moresby closed, the Japanese focused on attacking overland. To accomplish this, they began landing troops along the islands northeast coast on July 21. Coming ashore at Buna, Gona, and Sanananda, Japanese forces began pressing inland and soon captured the airfield at Kokoda after heavy fighting. Battle for the Kokoda Trail The Japanese landings preempted Supreme Allied Commander, Southwest Pacific Area (SWPA) General Douglas MacArthurs plans for using New Guinea as a platform for attacking the Japanese at Rabaul. Instead, MacArthur built up his forces on New Guinea with the goal of expelling the Japanese. With the fall of Kokoda, the only way to supply Allied troops north of the Owen Stanley Mountains was over the single-file Kokoda Trail. Running from Port Moresby over the mountains to Kokoda, the trail was a treacherous path that was seen as an avenue of advance for both sides. Pushing his men forward, Major General Tomitaro Horii was able to slowly drive the Australian defenders back up the trail. Fighting in terrible conditions, both sides were plagued by disease and a lack of food. Upon reaching Ioribaiwa, the Japanese could see the lights of Port Moresby but were forced to halt due to a lack of supplies and reinforcements. With his supply situation desperate, Horii was ordered to withdraw back to Kokoda and the beachhead at Buna. This coupled with the repulse of Japanese attacks on the base at Milne Bay, ended the threat to Port Moresby. Allied Counterattacks on New Guinea Reinforced by the arrival fresh American and Australian troops, the Allies launched a counteroffensive in the wake of the Japanese retreat. Pushing over the mountains, Allied forces pursued the Japanese to their heavily defended coastal bases at Buna, Gona, and Sanananda. Beginning on November 16, Allied troops assaulted the Japanese positions and in bitter, close-quarters, fighting slowly overcame them. The final Japanese strongpoint at Sanananda fell on January 22, 1943. Conditions in the Japanese base were horrific as their supplies had run out and many had resorted to cannibalism. After successfully defending the airstrip at Wau in late January, the Allies scored a major victory at the Battle of the Bismarck Sea on March 2-4. Attacking Japanese troop transports, aircraft from SWPAs air forces managed to sink eight, killing over 5,000 soldiers that were en route to New Guinea. With momentum shifting, MacArthur planned a major offensive against the Japanese bases at Salamaua and Lae. This attack was to be part of Operation Cartwheel, an Allied strategy for isolating Rabaul. Moving forward in April 1943, Allied forces advanced towards Salamaua from Wau and were later supported by landings to the south at Nassau Bay in late June. While fighting continued around Salamaua, a second front was opened around Lae. Named Operation Postern, the attack on Lae began with airborne landings at Nadzab to the west and amphibious operations to the east. With the Allies threatening Lae, the Japanese abandoned Salamaua on September 11. After heavy fighting around the town, Lae fel l four days later. While fighting continued on New Guinea for the rest of the war, it became a secondary theater as SWPA shifted its attention to planning the invasion of the Philippines. The Early War in Southeast Asia Following the destruction of Allied naval forces at the Battle of the Java Sea in February 1942, the Japanese Fast Carrier Strike Force, under Admiral Chuichi Nagumo, raided into the Indian Ocean. Hitting targets on Ceylon, the Japanese sank the aging carrier HMS Hermes and forced the British to relocate their forward naval base in the Indian Ocean to Kilindini, Kenya. The Japanese also seized the Andaman and Nicobar Islands. Ashore, Japanese troops began entering Burma in January 1942, to protect the flank of their operations in Malaya. Pushing north towards the port of Rangoon, the Japanese pushed aside British opposition and forced them to abandon the city on March 7. The Allies sought to stabilize their lines in the northern part of the country and Chinese troops rushed south to aid in the fight. This attempt failed and the Japanese advance continued, with the British retreating to Imphal, India and the Chinese falling back to the north. The loss of Burma severed the Burma Road by which Allied military aid had been reaching China. As a result, the Allies began flying supplies over the Himalayas to bases in China. Known as The Hump, the route saw over 7,000 tons of supplies cross it each month. Due to the hazardous conditions over the mountains, The Hump claimed 1,500 Allied aviators during the war. Previous: Japanese Advances Early Allied Victories World War II 101 Next: Island Hopping to Victory Previous: Japanese Advances Early Allied Victories World War II 101 Next: Island Hopping to Victory The Burmese Front Allied operations in Southeast Asia were perpetually hampered by a lack of supplies and the low priority given the theater by Allied commanders. In late 1942, the British launched their first offensive into Burma. Moving along the coast, it was quickly defeated by the Japanese. To the north, Major General Orde Wingate began a series of deep penetration raids designed to wreak havoc on the Japanese behind the lines. Known as Chindits, these columns were supplied entirely by air and, though they suffered heavy casualties, succeeded in keeping the Japanese on edge. Chindit raids continued throughout the war and in 1943, a similar American unit was formed under Brigadier General Frank Merrill. In August 1943, the Allies formed the Southeast Asia Command (SEAC) to handle operations in the region and named Admiral Lord Louis Mountbatten as its commander. Seeking to regain the initiative, Mountbatten planned a series of amphibious landings as part of a new offensive, but had to cancel them when his landing craft were withdrawn for use in the Normandy invasion. In March 1944, the Japanese, led by Lieutenant-General Renya Mutaguchi, launched a major offensive to take the British base at Imphal. Surging forward they encircled the town, forcing General William Slim to shift forces north to rescue the situation. Over the next few months heavy fighting raged around Imphal and Kohima. Having suffered high numbers of casualties and unable to break the British defenses, the Japanese broke off the offensive and began retreating in July. While the Japanese focus was on Imphal, US and Chinese troops, directed by General Joseph Stilwell made progress in northern Burma. Retaking Burma With India defended, Mountbatten and Slim began offensive operations into Burma. With his forces weakened and lacking equipment, the new Japanese commander in Burma, General Hyotaro Kimura fell back to the Irrawaddy River in the central part of the country. Pushing on all fronts, Allied forces met with success as the Japanese began giving ground. Driving hard through central Burma, British forces liberated Meiktila and Mandalay, while US and Chinese forces linked up in the north. Due to a need to take Rangoon before the monsoon season washed away the overland supply routes, Slim turned south and fought through determined Japanese resistance to take the city on April 30, 1945. Retreating east, the Kimuras forces were hammered on July 17 when many attempted to cross the Sittang River. Attacked by the British, the Japanese suffered nearly 10,000 casualties. The fighting along the Sittang was the last of the campaign in Burma. The War in China Following the attack on Pearl Harbor, the Japanese launched a major offensive in China against the city of Changsha. Attacking with 120,000 men, Chiang Kai-Sheks Nationalist Army responded with 300,000 forcing the Japanese to withdrawal. In the wake of the failed offensive, the situation in China returned to the stalemate that had existed since 1940. To support the war effort in China, the Allies dispatched large amounts of Lend-Lease equipment and supplies over the Burma Road. Following the capture of the road by the Japanese, these supplies were flown in over The Hump. To ensure that China remained in the war, President Franklin Roosevelt dispatched General Joseph Stilwell to serve as Chiang Kai-Sheks chief of staff and as commander of the US China-Burma-India Theater. Chinas survival was of paramount concern for the Allies as the Chinese front tied down large numbers of Japanese troops, preventing them from being used elsewhere. Roosevelt also made the decision that US troops would not serve in large numbers in the Chinese theater, and that American involvement would be limited to air support and logistics. A largely political assignment, Stilwell soon became frustrated by the extreme corruption of Chiangs regime and his unwillingness to engage in offensive operations against the Japanese. This hesitancy was largely the result of Chiangs desire to reserve his forces for fighting Mao Zedongs Chinese Communists after the war. While Maos forces were nominally allied with Chiang during the war, they operated independently under Communist control. Issues Between Chiang, Stilwell, Chennault Stilwell also butted heads with Major General Claire Chennault, the former commander of the Flying Tigers, who now led the US Fourteenth Air Force. A friend of Chiangs, Chennault believed that the war could be won through air power alone. Wishing to conserve his infantry, Chiang became an active advocate of Chennaults approach. Stilwell countered Chennault by pointing out that large numbers of troops would still be required to defend US airbases. Operating parallel to Chennault was Operation Matterhorn, which called for the basing of new B-29 Superfortress bombers in China with the task of striking the Japanese home islands. In April 1944, the Japanese launched Operation Ichigo which opened a rail route from Beijing to Indochina and captured many of Chennaults ill-defended airbases. Due to the Japanese offensive and the difficulty in obtaining supplies over The Hump, the B-29s were re-based to the Marianas Islands in early 1945. Endgame in China Despite having been proven correct, in October 1944, Stilwell was recalled to the US at Chiangs request. He was replaced by Major General Albert Wedemeyer. With the Japanese position eroding, Chiang became more willing to resume offensive operations. Chinese forces first aided in evicting the Japanese from northern Burma, and then, led by General Sun Li-jen, attacked into Guangxi and southwestern China. With Burma retaken, supplies began to flow into China allowing Wedemeyer to consider larger operations. He soon planned Operation Carbonado for the summer of 1945, which called for an assault to take the port of Guandong. This plan was cancelled following the dropping of the atomic bombs and Japans surrender. Previous: Japanese Advances Early Allied Victories World War II 101 Next: Island Hopping to Victory

Appraisal Form Assignment Example | Topics and Well Written Essays - 1250 words

Appraisal Form - Assignment Example Softcom Incorporation is a software development company located in New York. The company has 80 employees in it which include software engineers, business developers, marketing personnel, HR personnel and management people. The company conducts a yearly appraisal of its employees in order to reward them and provide feedback on their performance. This appraisal process is designed for the Human Resource department appraisals. The HR Manager is responsible to conduct the appraisal of the assistant manager HR. The organizational value of the company is to ensure employee performance in order to deliver high-quality products and services to the consumers. The mission and objective of the company is to focus on employee motivation and develop a healthy organizational culture where each employee is rewarded  according to the  performance,  growth, and development of employees. It would ensure  that  the  company can meet and exceed its short term and long term targets. The assistant manager HR will be given  three  days to raise the appraisal form one month before the appraisal final interview date. In this way he will provide details  of  short term and long term goals, achievements made with respect to time, targets achieved, targets left unmet, brief description of projects, routine job performance, trainings attended and any exceptional performance delivered in the year time and finally, the HR manager will include his remarks as feedback. The ERG theory by Alderfer asserts that for motivation of employees three kinds of human needs should be addressed including growth needs, existence needs and relatedness needs. The HR manager should consider these needs while planning the requirement of trainings for growth, allocation of tasks based on capability and assign duties in a way that a healthy organizational culture is developed to fulfill the relatedness

Responsibility and brand advertising in the alcoholic beverage market Essay

Responsibility and brand advertising in the alcoholic beverage market (Context of Business) - Essay Example There is considerable criticism on brand advertising in alcoholic beverage, and there are calls for more regulation in industry-sponsored responsibility messages. They are constantly criticized as mere public relations activities that are morally suspect. What are recommended are those moderation campaigns initiated by public health educators and organizations. Media advocacy efforts are also offered as a logical step. So, what should be given importance are industry-sponsored responsible drinking campaigns and media advocacy. These two will play a major role on alcoholic drinking advocacy in the future. Kotler (2003, qtd. in Ringold) refers to social marketing that characterizes public health education, whose key objective is to reduce the psychological, social, and practical obstacles hindering beneficial consumer behavior. Wallack (1990, p. 153, qtd. in Ringold) says that social marketing â€Å"provides people with accurate information so that they can take steps to improve their health†. Efforts in social marketing to effect positive health behavior provide valuable information for a desired behavior. Ringold cites the National Institute on Alcohol Abuse and Alcoholism (NIAAA) in its promotion of â€Å"responsible drinking†, which was supported by government agencies, organizations and industry groups. The context strategy was, â€Å"If you drink, drink responsibly, and here’s how†¦Ã¢â‚¬  Media advocacy seeks to change the ways in which problems are understood as public health issues (DeJong and Atkin 1995; Wallack 1990, qtd. in Ringold). Health behavior problems are the sole responsibility of individuals but producers, wholesalers, and retailers of alcoholic beverages also have the role to play in informing members of society about responsible drinking. Ringold cites Wallack as saying that â€Å"a strategy might be developed to stimulate media coverage of the ethical and legal culpability of alcohol companies that promote deadly

British TV soap operas Essay Example for Free

British TV soap operas Essay How would you account for the continuing fascination that British TV soap operas have for such a large and diverse audience? (30 mks) Soap opera is the most popular form of television programming in the world, being the most popular genre in Britain for 35 years, since the very first episode of Coronation Street was screened in 1960. The phenomenon evolved from the radio soap operas of the 1930s and 40s, emerging initially in the United States, and attracting a large following of predominantly female listeners. The name soap opera is so called because of the soap commercials that accompanied the episodes originally on American commercial radio by companies such as Proctor and Gambol. Soap operas differ from other TV genres in that they carry on showing up to 5 episodes a week, in comparison to super soaps which come in series these include programmes such as Casualty, Londons burning and footballers wives. Coronation Street was the first majorly popular soap opera in Britain. Tracking the lives of the people living on a street in central Manchester. Many more came over the years with the BBC trying to challenge ITVs dominating grip on the audience with attempts such as Compact (1962-65) and United set in a football team. Finally in 1975 Eastenders appeared tracking the lives of people living in a square in a fictitious suburb of London called Walford. Eastenders challenged Coronation Street and the two have gone head to head over the years for the Crown of Top soap. In 1982 Channel 4 a new channel tried their hand at the soap game with Brookside, set in a housing estate in Liverpool with the only communal point being the post box. Brookside never challenged Coronation Street or Eastenders for the soap crown but got close, due to its radical and inventive story lines such as Lesbianism, murder and teenage drug abuse, which none of the other soaps had dare tackled. Many more came and fell probably the biggest known flop being Eldorado only lasting between 1992 and 93. More are bound to come and go, but why do TV companies strive so hard to have a percentage of the soap market? Soap Operas are basically addictive, people get a buzz out of them. The way they are written and filmed makes the viewer feel like they are part of the story, it is a type of escapism for many. Looking in on other peoples lives gives the viewer a sense of voyeuristic pleasure, some people build emotional links with the characters. E. g. the death of Jamie in Eastenders on Christmas day had some people in tears, the characters are made to be so that people can relate to them like they know them. In all truth every character in the soap probably has similar traits to various people known by the viewer. Such as Phil Mitchell in Eastenders everyone knows someone who is a bit of a rouge slightly evil, even if not on personal terms. The reason people like the characters are because of the love hate relationship the viewer builds up inside of them. Ian Beale again from Eastenders is a perfect example when things are not going his way you feel slightly sorry for him but when he is successful he rubs it in everyones nose and seems like an annoying character. Some people can hold to high an opinion of the characters and even confuse reality with the soap world. E. g. Release Deirdre from prison actually campaigned by the sun newspaper. There have been reports of people hitting soap actors for the dirty deeds their characters had done. The world created in the soaps is very different to the real world, I believe this adds to their popularity even more. There always seems to be constant bad feelings which ever story line the soap is following, be it adultery, paedophilia, death or even marriage, doom and gloom is never far away. The fact that these events occur is not unrealistic as they happen every day to people all over the world, but it is the concentration of these bad feelings, in such a small area. The soaps always try and take on real life relevant social issues, and the audience feed off of it. I believe that humans enjoy seeing others fail and how they cope with it. The main draw to these soaps I believe is the sense of community, over many years the feeling of community within the areas that people live has been lost with crime on the rise and more reason to stay in, with multi-channel TV. It is ironic then, that TV programmes that hold such a sense of community in their main conventions such as soaps, are the things that distance people from their neighbours. People who watch soaps probably know more about who lives at number 5 on Coronation Street than who lives at number 5 on their road. The audience of soaps differs extremely even though the characters are nearly all working class, with some exceptions, the audience spreads across all classes, ages and sex. Although sometimes soaps are frowned upon as being a lesser genre, and low culture. Even though some may think soaps have no cultural relevance, they are still the most popular type of programming available, and probably the most culturally relevant in terms of the issues they tackle, they are also the flagship programmes for BBC and ITV at the very least. With 100s of channels and TV figures declining, soaps audiences continue to grow showing that soaps are around to stay. Theo Leeds.